Volkswagen's "Think Blue" Factory Strategy: A Success Story in Chattanooga Posted by (1:57) By: Wheels On Edge Uploaded 11 years ago 3384 Views 3384 Views Share Description In Chattanooga it was not enough for Volkswagen just to produce cars. The car manufacturer from Wolfsburg used the new building to further raise the bar of its environmental guidelines and to strictly optimize all areas in order to put as little strain as possible on the environment. Starting with the plant itself to the eco-efficient production with the least possible impact in terms of energy, waste or emissions. It's the most modern factory in the world but also the most environmentally friendly. VW's "Think Blue" factory strategy definitely is a success story. It not only enhances the corporate image but also a clear competitive advantage because the effort pays off daily. Tags: Please enable JavaScript to view the comments powered by Disqus.