Privacy Policy

It's not just a website, it's a community.

Your privacy is important to us. Wheels on Edge is committed to undertaking reasonable measures to protect the privacy and security of all of the personal information that is provided to us. Please read the following description of our policies and practices regarding your personal information. By submitting personal information manually or in electronic form to us via our web site, or by contacting us by any other form of communication (mail, telephone, email, etc.) or simply 'surfing' our web site, you give your consent that all personal information you submit or is collected from you may be processed in accordance with this Privacy Policy.

Collection of Personal Information
Wheels on Edge collects personally identifiable information from you in a number of different circumstances. For example, when you visit the wheelsonedge web site and register as a member or enter a contest via an input page or contact us by mail, email or phone, we may collect personal information from you such as your name, home address, phone number, e-mail address, age, favourite car, products you use or search for using our website. We may collect personal information with your consent or as required or permitted by law. We also collect information from you by way of cookies - see separate section on that topic below.

The Wheels on Edge web site is not intended for children under 13 years of age. We neither knowingly solicit nor collect personal information from or about children, nor do we knowingly market our products or services to them. If you are under 13 years of age, then please do not use or access in any manner. If we learn that personally identifiable information of persons under 13 has been collected by without verified parental consent, then we will take appropriate measures to delete this information.

Any personal information or video content that you post online (on discussion boards, in messages and chat or forum areas, becomes publicly available and can be collected and used by others. Your account name and your public profile, including email address, is displayed to other users when you post videos or send messages through the web site and other users may chose to contact you through messages and comments. Any videos that you submit to may be redistributed through the Internet and other media channels, and may be viewed by the general public. We may analyze your information and the content you submit and/or post to our web site (such as videos, comments, etc.) for market research. This research is as treated strictly confidential and provided to third parties, such as product manufacturers and/or service firms, only in an anonymous form. This research aims to improve our service offerings as well as the products and service our affiliated product manufacturers and/or service firms provide to you.

Use and Disclosure of Personal
We may use your personal information such as your name, home address and e-mail address to send sales and marketing communications to you. We may use other personal information you provide, such as your favourite car, to send you particular communications that we believe will be of interest to you. If you do not want us to provide your personal information to third parties, or if you do not wish to receive marketing communications from us or our advertisers and sponsors and others, you can opt out when the personal information is collected by us. In addition, if you are receiving marketing communications from us and wish to unsubscribe, you can do so by following the opt out instructions contained in the marketing communications you receive from us. For example, each marketing email messages contains an unsubscribe link that you can use to opt out of receiving marketing communications. Additionally, you can opt not to receive information from Wheels on Edge at any time by logging into your account at and adjusting your email preferences and then set your email preferences accordingly.

We may also provide personal information such as your name, home address and e-mail address to our business partners, and we may share your personal information with certain of these partners so that they may send you sales and marketing materials directly, if you have opted to receive information from such third party partners If you have opted not to receive communications from us, we may share that information with third parties who send communications relating to our products or services to ensure that you do not receive those communications.

Personal information may be used by Wheels on Edge and disclosed to parties connected with the contemplated or actual financing, securitization, and disclosed to insuring, sale, assignment or other disposal of all or part of Wheels on Edge or our activities or assets, including for the purpose of permitting such parties to determine whether to proceed or continue with such transaction and to fulfill reporting, inspection or audit requirements or obligations to such parties. In the event that all or part of Wheels on Edge or our activities or assets is sold, assigned or otherwise disposed of, personal information we have collected will be used and disclosed by such parties for substantially the same purposes as described in this Privacy Policy.

We also use personal information for: maintaining membership databases and the service offerings of the web site including the chat/forum and bulletin boards, maintaining records for reasonable periods of time as required by law, and generally managing and administering our activities; meeting legal, regulatory, insurance, security and processing requirements; and otherwise with consent or as permitted or required law We may also release personally identifiable information in the good-faith belief that such action is necessary to comply with laws (such as copyright laws).

Wheels on Edge may otherwise disclose personal information as necessary to meet legal, regulatory, insurance, audit and security requirements, with your consent, or as permitted or required by law.

If you would like more information on our personal information sharing practices or the choices you have with regard to your data, please email

Cookies and Websites
From time to time, we may place a "cookie" on your computer. Our third party service providers and ad servers may also place cookies and use other technologies such as JavaScript or Web Beacons as well. A cookie is a file written to your computer's hard drive that records certain technical information about your Internet usage, such as your IP address, computer and connection information such as browser type and version, operating system and platform and domain name. These 'other technologies' may be used by the third-party ad networks to measure the effectiveness of their advertisements and / or to personalize the advertising content that you see through the wheels on edge web site.

Wheels on Edge has no access to or control over these third party advertising technologies that may be used by third-party advertisers. You should consult the respective privacy policies of these third parties for more detailed information on their privacy practices as well as for instructions about how to opt-out of certain practices. This Wheels on Edge privacy policy does not apply to personal information collected by these third party advertisers.

Web servers operated by us, and by third party service providers and advertisers, may automatically collect non-personal information about which pages you visit, as well as your IP address or domain name. We may use this information for various purposes, such as tailoring our web site content, targeting promotional messages, and assessing the amount of traffic to various parts of our web site. We may also provide this information on an aggregated, anonymous basis to our marketing partners and/or advertisers.

We use third party analytics service providers to analyze the user experience on our web site. No personally identifiable information is ever collected by these analytics service providers. This analysis is performed using anonymous data collected from our web site.

Consent may be given by your authorized representative (such as a legal guardian or a person having a power of attorney). When you voluntarily provide us with your personal information, we assume you consent to its collection, use and disclosure in accordance with this Privacy Policy and as described at the time of collection, subject to any uses and disclosures you have opted not to participate in. In some circumstances, we may expressly request your consent to the collection, use or disclosure of your personal information or provide you with an opportunity to opt out of certain uses or disclosures of your personal information. In some limited circumstances where permitted or required by law, we may collect, use or disclose your personal information without your consent, for example, to collect a debt that you owe to us, to comply with a court order or to comply with local or federal regulations or a legally permitted inquiry by a government agency. You may withdraw your consent to our collection, use and disclosure of personal information at any time, subject to contractual and legal restrictions and reasonable notice. Please note that if you withdraw your consent to certain uses of your personal information, we may no longer be able to provide certain of our products or services.

We have adopted commercially reasonable security measures, appropriate to the sensitivity of the personal information collected, used and retained by wheelsonedge, against unauthorized access, disclosure, loss or destruction of personal information collected and retained by us. These measures may include technological, physical and organizational methods of security. However, wheels on edge cannot warrant or ensure the absolute security of the information that you submit.

Access, Correction of Information and Contacting Us
If you have any comments, complaints or questions about our privacy or security practices or about your information that is in our possession/control, including its accuracy or integrity, or if you wish to change your preferences as to how we use this information, please send an e-mail to our Privacy Officer at Please note that, contains links to websites that are not operated by Wheels on Edge. We are not responsible for the privacy practices or the content of such websites, and we recommend that you view the privacy policy posted on each third party web site that you use to confirm that these third party web site's policies are acceptable to you.

Material Changes to Privacy Policy
Wheels on Edge reserves the right to modify this Privacy Policy at any time. Therefore, you should periodically visit this page to view the current Privacy Policy and to ensure your familiarity with its terms. If this Privacy Policy is modified in a material way, we will post the modified Privacy Policy and the date of the modification on this web site and shall send an email advising of the change to all persons whose email addressed we have collected and retained pursuant to the terms of this Privacy Policy.